What does a plant based diet mean to you? Vegetarian, vegan, no meat, no dairy, or all foods just mostly plants?
While interest groups, food manufacturers and every day people wage battle for ownership of what plant based means is the message getting lost?
Eat more fruits and vegetables. It’s pretty clear, but if the message is polluted, misunderstood, or poorly communicated what are people hearing?
Are they hearing don’t eat meat and dairy then checking out of the conversation?
Lots of question marks in the past few sentences. Watch the video and see what plant based means to a variety of people I talk to.